Specialist Antiques Marketing Agency Launches, Arming Antiques Businesses with Same Marketing Techniques Major Brands Use
London, UK (PRWEB) February 22, 2007 -- The Marketing Crowd, a full-service marketing agency, has opened the doors of a new division, this one specializing in antiques marketing. The recently launched MarketingAntiques.com meets the advertising needs of the ever-increasing number of online businesses that deal in antiques. It offers them the same effective marketing strategies big brands use in a budget range they can afford. Antiques-related business owners who would like to learn more about the targeted advertising techniques MarketingAntiques.com employs can do so online at http://www.MarketingAntiques.com.
As auction sites like eBay continue to evolve, more and more antiques are being bought and sold online. According to TIAS.com, the Internet’s largest online antique and collectible mall, Americans lead the pack in online auction purchases, with Britons following in second place. Across all countries and continents, however, purchases of antiques via the Web are on the increase.
In response to this online sales explosion, antique dealers are increasingly creating their own Web sites, marketing those Web sites and selling their stock on eBay. What they lack, however, is an understanding of how to market their businesses in such a competitive environment. A missing link in their self-sustained marketing efforts is the knowledge of how to effectively compete with foreign antiques businesses. Antique dealers are experts in antiques, but they’re not necessarily marketing gurus.
“Antique dealers and auction houses face the same challenges other businesses do. They need to attract new customers and encourage existing customers to make repeat purchases,” explains Evan Mangan, founder of The Marketing Crowd and its offshoot, MarketingAntiques.com. “However, the marketing arena has increasingly moved online. As a result, antiques businesses are now competing with dealers in other countries, where new marketing techniques are being used to attract buyers. Until now, there hasn’t been any antiques-specializing marketing agency to help antiques companies with their specific marketing needs.”
By helping antiques businesses market their products online, MarketingAntiques.com fills that void. The company employs a wide range of cutting-edge marketing techniques.
“We help antiques businesses harness the same marketing techniques big brands use, but at a fraction of the cost,” Mangan points out. “We specialize in developing high-quality antiques Web sites and in attracting antiques buyers to them. We employ search engine marketing, article marketing and email marketing to draw customers to our clients. In addition, we help antique dealers who are new to eBay set up their auctions, and we design eBay stores specifically for antiques buyers.”
To introduce them to all it has to offer, MarketingAntiques.com is currently offering antique dealers and auction houses a free marketing consultation. This complimentary service includes marketing recommendations that are specific to each business. Antiques-related business owners can also avail of a free search engine ranking report, which will tell them where they appear on Google and Yahoo! when antique buyers enter certain search terms. This service is available at http://www.MarketingAntiques.com/free_search.html
Antiques business owners who would like to learn more about the marketing strategies MarketingAntiques.com uses to position its antiques clients can do so online at http://www.MarketingAntiques.com.
CONTACT INFORMATION:
Evan Mangan
Marketing Antiques
17 Park View, Hatch End
Pinner, Middlesex HA5 4LL
UK Tel: 0044 20 7193 5941
US Tel: (520) 829-0711
http://www.MarketingAntiques.com
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